Faux Meat Favourites

These are two of the newest products released by President's Choice, carried by Fortino's. The meatless beef strips are very realistic, if you are looking for a faux meat. Texture, colour and taste much like a well done stewing beef (as I recall); the chicken, although well liked by my family, is less "authentic" taste wise. Overall, I would recommend both products, if you are still stuck in the "meat" mode of preparing a meal.

This brings me to wonder 'why would this product be appealing to a vegetarian consumer?'. A few years back when I started down this road, my children, then in their teens, would point out to me the paradox of claiming to be a vegetarian, while still flavouring food with a vegetarian chicken or beef cube. No snappy comeback here; I had to agree that this did seem strange.

Now several years later, here I am buying "meatless" beef strips. Why? I would answer a number of reasons, the least of all, being it's a new product, marketed as such and I'm a consumer (thus prey to the sophisticated ways of corporate advertising!). I am also a person who grew up eating meat for most of my life - so the conditioning of eating meat is still strong (the memory of meals with meat as the main focus). In a family that is not completely vegetarian, these products make it a little easier to switch the traditional hunk of meat for the meatless option, especially, when the appearance, smell and taste is very much like the real thing.

Do I purchase these and use these products daily? No, not even weekly. Given all the current research, I think everyone's goal is to make fruits, vegetables, legumes and whole grains the main source of calories in our daily diet. It would be far to easy to slip back into the old traditional "plate" of meat (albeit meatless), potatoes and a vegetable. I try to portion my plate with the vegetables, grain or pasta first and then add a protein source (beans, tofu or soy-based meat). Many of my meals are all vegetable, grain and beans and I am fairly confident I am getting all the protein I require.

Another point to keep in mind is that these new fandango products are also just another processed food. The nutritional breakdown looks fairly good on both, but still we should be eating foods in their natural state and moving away from consumption of processed foods.

Having said that, I will continue to buy these foods periodically to add variety to meal preparation and to give feedback to the retailer and suppliers, that yes I do want to see vegetarian foods on their shelves.

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